Monday, February 27, 2012

Gastronomic University!


he world’s first “gastronomic university” is to open in Spain, complete with a research laboratory to explore the mysterious chemistry of taste.
Student chefs will be encouraged to master the craft of “molecular gastronomy” under the tuition of Spain’s most celebrated restaurateur Ferran Adria, who owns El Bulli, and encouraged to use scientific innovation to design the recipes of the future. Britain’s own Heston Blumenthal, the self-taught chef at the Fat Duck in Bray, Berkshire, has also been tipped for a guest lectureship.Construction began last month on the Basque Culinary Centre in San Sebastian and it will be ready to accept its first intake of students in September 2011 in a building designed to resemble a pile of stacked plates. The university will be the first of its kind to offer a four-year undergraduate degree course in culinary arts taught in both English and Spanish and one year masters degrees as well as shorter courses for cooking enthusiasts.
Authorities in Spain’s northern Basque country hope the university will establish the region as the new “mecca of the world haute cuisine”, said Joxe Mari Aizega, the project director. The private university is located in the seaside resort of San Sebastian, which already holds a reputation for some of the best gastronomical expertise in Spain. The town is home to nine restaurants who together boast a total of 16 Michelin stars. Many of the local chefs have pledged their support to the new university and will participate in the tuition on degree courses. But it is perhaps the promise of guest lecturers such as the top chef Ferran Adria that will have aspiring chefs applying in droves.
Mr Adria who owns the famed El Bulli restaurant on Spain’s Costa Brava is considered the father of molecular gastronomy and has treated those few diners lucky enough to secure a reservation at one of his tables to such rare delights as Parmesan snow and pine cone mouse. Despite hostility from Spain’s more traditional chefs and accusations that he is “poisoning” diners with his persistent use of emulsifiers and foams, his restaurant has been voted the best in the world for the fourth consecutive year.
Blumenthal, who famously followed in his footsteps, has won three Michelin stars and is consistently voted the best restaurant in Britain, even kicking El Bulli off the top spot in 2005.
Hailed as a culinary alchemist for his innovative style of cooking, it is Blumenthal who came up with such deliciously whimsical inventions as egg and bacon ice-cream and chocolate wine.
Spain’s minister of Science and Innovation said the time had come for gastronomy to be treated with the same seriousness as other academic subjects and given its own university degree.
”Not only is gastronomy an art, culture and an industry,” said Cristina Garmendia at the ceremony to lay the foundation stone of the new university. “It is also a technology and a science.”
http://www.moleculargastronomynetwork.com/

Wednesday, February 22, 2012

Social Media guys... Social Media


In this three-part series I interview the individuals leading social media efforts with these companies to gain insight into how they're taming the social media beast and staying true to brand. Whether you're a B&B, boutique or big box, there are ideas and inspiration to be drawn from all three models. Today we kick things off with Diego Sartori of citizenM.
While in Europe recently I had the opportunity to take a closer look at three very different hotel companies that have chosen the route of full engagement: citizenM, InterContinental Hotels Group (IHG) and The Cavendish.
In this three-part series I interview the individuals leading social media efforts with these companies to gain insight into how they're taming the social media beast and staying true to brand. Whether you're a B&B, boutique or big box, there are ideas and inspiration to be drawn from all three models.
Today we kick things off with Diego Sartori of citizenM, a company whose reputation preceded itself thanks to its active social presence. citizenM is a small group of boutique hotels in Glasgow and Amsterdam with reported plans to expand to London, New York and Paris. I stayed at the Glasgow property, and it was one of the freshest hotel concepts I've experienced since Ian Schrager and Philippe Starck launched Morgans Hotel Group in the late eighties.

Monday, February 20, 2012

Social Media and 5 Star Hotels


We’re entering a new age in luxury hotel marketing. Top-tier hotels are now using Twitter for concierge services, social geo-locating platforms to unlock free gifts, Facebook for customer service and YouTube to showcase unique properties. They are finding new, large and responsive audiences across the social web. No doubt, luxury travel’s latest destination is online.
Yet who is leading the charge in this recent wave of innovative hotel social media strategies? What are their methods and how are they finding success? In our ongoing series “Luxury Hotels & Social Media,” Pursuitist is interviewing the top luxe hotel leaders (The Peninsula, Ritz-Carlton, Waldorf Astoria and many more) to gain insight into the online strategies of the industry’s elite.

Trends Guys...Trends


Twists on the familiar: While customers are uneasy about taking risks in this economy, they do embrace novel flavors incorporated into comfort foods. “We might consider a taco a comfort food, or at least a certain generation of Americans do, so a Korean taco would be a twist on that familiar item,” Chapman said, pointing to Los Angeles-based Kogi’s Korean tacos as an example. Other examples include chef Michael Mina’s lobster corn dogs at his Bourbon Steak andMichael Mina restaurants in San Francisco, with the deep-fried lobster mousse carrying the familiar corn dog’s cornmeal batter and a mustard dipping sauce. “It’s probably valid to say the ‘better burgers’ also stem from comfort food with a twist,” Chapman added.
Rustic fare made in-house: As commodity costs rise, labor costs are holding steady, allowing restaurants to offer simple, fresh ingredients prepared in-house. Technomic cited cheaper cuts of meat, beans, grains and produce that require more back-of-the-house prep but produce home-style food. The seasonal fried green tomato sandwich at Gott’s Roadside in San Francisco and Napa and St. Helena, Calif., and menu offerings at upper-scale restaurants like chef Linton Hopkin’s Restaurant Eugene in Atlanta are examples of this, Chapman said.
Further steps in local sourcing: Growers, manufacturers, distributors and operators continue to work toward a more transparent, safe and efficient supply chain, Technomic said. “The next step is more a food-chain process than necessarily what is being served in the restaurants,” Chapman said. Restaurants like Burgerville USA of Vancouver, Wash., which get their ingredients from local and regional sources, are driving that process, she said.
Acceleration of social networking: Consumers increasingly trust friends and peers more than professional marketers, Technomic said. “Consumers are reviewing restaurants on Foursquare, Facebook and Twitter. Even broader, they are posting reviews [on such sites as Yelp and OpenTable] and posting pictures on Flickr,” Chapman said. “It seems to drive restaurant popularity so quickly.” Certain operators and chefs are good at getting into the conversation, she added, citing Chicago’s Rick Bayless as an example. “People who follow him on Twitter say to themselves, ‘Hey, I’m friends with Rick Bayless,’” Chapman explained.
Reporter: Anna Sheludko
Source: www.nrn.com

Apps Guys... Apps


Travelport has announced the launch of a new travel application for users of smartphones in the UK and Ireland. The new app represents the mobile debut of Travelport’s hugely successful ViewTrip online itinerary product and is one of the first, fully integrated GDS powered travel itinerary apps available.
ViewTrip Mobile delivers time critical information and other valuable tools to enable travellers to be fully aware and in control of their travel arrangements at any time.
Among the useful features are:
  • Flight status with live flight alerts.
  • Detailed airport and city guides offering easy to digest information.
  • Location aware services – find offers on local restaurants, the location of your nearest bank and much more.
  • Weather forecasts and currency conversion.
  • Itinerary management – easily and quickly add other items to itineraries.