Friday, November 11, 2011

The 5 Stages of Travel

  • Dreaming: 68% of business travelers watch travel-related online videos. Among them, 68% are thinking about a trip.

  • Planning: The average traveler visits ~22 travel related sites during 9.5 research sessions prior to booking.

  • Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago.

  • Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone.

  • Sharing: About 1 in 3 business travelers have posted reviews online of places they've been.
  • Source: http://www.hospitalitynet.org/external/4053750.html

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