10 Questions to define your audience

Here are 10 questions that will help you to define your audience:

1. What’s their name?
2. Where do they live?
3. How can I inspire them personally or professionally?
4. What’s the tone of their conversation?
5. What do they do for a living?
6. What activities do they enjoy?
7. Where do they hang out on and offline and what are they talking about?
8. What defines them?
9. What keeps them up at night?
10. What problems can I help them solve?

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