1. Make it simple and convenient.
2. Make your mobile marketing strategy complete to support options for their arrival.
3. Make self-service options easily accessible.
4. Make it green.
5. Make it technologically available to the masses today.
Here’s the bottom line: Providing true hospitality means adapting to what your customers prefer and not forcing a guest to do things your way. From the moment the travel experience begins, consumers need to be presented with options to either talk with someone (attended service) or engage in transactions on their own (self-service). This choice needs to carry through to the hotel environment via a mobile platform that is interoperable with any cell phone on the market today. This is the key to delivering the best customer service at check-in that will help you build brand stickiness as customers choose your hotel over others that do not offer such a choice.
Source:http://lhonline.com
D2 Florence
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