Think guys... Think

Think digital marketing where, in 60 seconds 168 million emails will be sent, 70 new domain names will be registered and 370,000 Skype calls will be made.

Think of the influence of Generation Y who is ‘the’ generation of activists with highly sophisticated radars and a desire to report on everything.

Better still, think of those perfectly good shoes you used to throw out but today, even with a little more money, you understand the importance of the cobbler not the bin man. The world has changed, the market has changed and your hotel needs to change too.

You need to think value versus price.

You need to think about making my life easier rather than selling me more.

You need to talk to me online and not disinterestedly by phone.

You need to excite me not just say yes.

You need to understand me not just serve me.

Above all else, you need to look at your brand, what it says and how it talks to me. Then, you need to ask yourself the biggest question of them all; “What’s your attitude?”
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