There will be a trend towards "back to basics" and "simplistics" next to an overall drive to become “sustainable”. All this whilst the drive to be more performant with less resources will challange every entrepreneur in this business.
Travelling and hospitality will undergo drastic changes in the near and distant future as people become more interconnected. They want to explore or see for themselves what they see on their numerous screens they carry around every day. Even if just to place their own pictures on their social page “to make sure all friends see they have been there...”
Experiencing and sharing will become more important then “the features or amenities of the room” or “the specs of a destination”. Design and look will become more important this rather then content.