Social Hotel Ball

Here are some ideas to help you quickly get the social hotel concept ball rolling.

1. Broaden your engagement with your customers in addition to your current involvement on Twitter, Facebook and hotel review sites. Consider what Hyatt did with e-Concierge as an example.
2. Be on the lookout for your hotel tippers (a new jargon for influencers), reach out to them, be transparent, and instill their trust in you.
3. Do you have access to rewards members? Start connecting with them first and then begin to expand your influence with those who are thinking or talking about travel.
4. Network with customers and converse with them across all social channels. If you improve customer confidence you will improve your conversion rates.
5. If you have an online reputation management tool dig deep into your analytics. You need to be keenly aware of your sentiment patterns, who your influencers are, and make a commitment to man your “listening post” daily.

http://www.hospitalitynet.org/news/4053529.html