Social Dump?

Statistics are only that, statistics...


We at Cherto believe that social media IS rapidly changing and HAS already changed enormously our marketing landscape.


Overall, TNS found that as many as 57% of people in developed markets do not want to engage with brands via social media with leading social media markets, the US and the UK coming in at 60% and 61% respectively. The findings are considerably rosier in fast developing markets like China, India, Malaysia, Argentina and Brazil where customers were found to be far more amenable to entertaining overtures from brands on social networks. But according to TNS even there "brands must still plan and manage online engagement carefully to avoid alienating consumers and doing more harm than good."


Keep on socialising!


Source:http://www.hospitalitynet.org/external/750256403.html