Thursday, January 12, 2012

Global Industry Study Reveals How New Technologies and Social Change Will Combine to Transform Travel by 2020

Key findings
  1. The next generation of experience: Travel is increasingly about depth rather than breadth of experience. Technologies such as augmented reality, gamification mechanisms and smart mobile devices will transform the travel experience
  2. Automatic transit: Chips, biometrics, long range fingerprinting and near field communications (NFC) can be deployed in a more integrated way to fast-forward how people move around
  3. Payment with memory: All data on payments made before and during a trip will be integrated, acting as a digital memory of expenditure leading to more personalised services delivering higher value and more profitable relationships
  4. Intelligent recommendation: As technologies make it easier for people to tag and review all aspects of travel experiences, the prospect of personal travel guides and mobile tour representatives will give travellers the tools they need to enrich their experience
  5. Taking the stress out of travel: Intelligent luggage tags and tickets will give greater reassurance whilst m-Health (mobile-Health) applications will allow travellers to manage and monitor their health and wellbeing as if they were at home
  6. The business tourist: Continued emphasis on the wellbeing at work may see the rise of the business tourist which will demand speed and efficiency as well as a home-away-from-home

No comments:

Post a Comment