Make changes quickly, easily
In embracing the digital format, hotels can also quickly update menu changes and deliver up-to-the-minute information about facilities and deals. The Phoenician in Scottsdale, Ariz., for example, sells a "Dinner on the 9th green" package through its app.
"You have our own little Groupon targeted at your guests," says Matthew Allard, CEO of Runtriz, whose guest-service software is available for about 40 hotels, including the St. Regis in New York, the Beverly Wilshire Four Seasons in Beverly Hills and the Hard Rock Hotel in San Diego.
Several upscale hotels, including the Plaza and Royalton hotels in New York and the Hilton Inn at Penn in Philadelphia, are touting the technology and inviting guests to try it by providing iPads in rooms.
The iPads are "locked" for the hotel services only, and guests aren't allowed to modify or download other apps, says Adelson of Intelity, which works with the hotels. Guests are charged for the device if they forget to return it
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