Friday, February 03, 2012

JayZ guys...JayZ

Rocawear has had a rough few months, what with their sputtering attempts to piggyback onto the Occupy movement followed by major layoffs at their New York office. But if you're worried the brand is struggling — or, worse yet, that Jay-Z might be drifting away from it — well, don't be. The company's executives did some damage control with a lengthy interview in today's WWD, in which they asserted that Jay-Z is still fully invested (he's just renewed his contract to endorse the label for another three years, and still owns 51 percent stake in Roc Apparel, the men’s licensee). And to clear up any lingering doubts, Jay-Z will appear in a commercial for Rocawear, out later this month.

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