Marketing That Works

1. Embrace Your Local Constituency

2. Create an Event to Increase Property Profile

3. Turbo-Charge an Existing Event

4. Segment Planning: Going Beyond FIT to ES

5. Extending Your Brand Into All That You Do

Conclusion

Notice that these programs were creative solutions and they did not rely on a price discount to achieve success. Furthermore, each activity builds the property's brand reputation; something especially important to help fight the commoditization of the hotel industry.  In looking at your own marketing program, examine your property's situation and features.  See what guest benefits can be derived from talking about your key points of distinction in fresh, new ways.  Then start talking about them. Now that's marketing!

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