TO PLAN OR NOT TO PLAN...IT'S NOT EVEN A QUESTION!

Plan everything.


brain·storm·ing ( P ) Pronunciation Key
(brnstôrmng) n. A method of shared
problem solving in which all members of a
group spontaneously contribute ideas.


Plan a creative environment.
Creativity comes from our right side of
the brain, so let's face it... your typical
conference room with white boards, flip
charts, and a more formal atmosphere
just isn't going to cut it. Get creative
with WHERE you hold the meeting. If
you must conduct a brainstorming
session in the office, make it less "board
room." Play classical music. Have people
sit on exercise balls. Break it up.


Study the Competition (consider
“secret shopping” to get the “real
experience”). We're often told by our
clients "we know our competition."
Then, as our marketing team studies
and "secret shops" the competition on
their behalf, a completely different
picture unveils itself. It's important to an
effective marketing strategy that we not
make assumptions about our
competition (who they are, how they
position themselves, their
strengths/weaknesses, etc.). If you
don't have the resources to conduct a
thorough competitive study, hire
someone who can.

Source: Integrating the magic of marketing with the science of sales.
Go-To-Market Strategies | 3060 NW Market Street | Seattle, WA 98107 | P: 206.547.2322 | F: 206.547.1085 | www.gotomarketstrategies.com