Tuesday, March 20, 2012

Language of Hospitality

Although there is no doubt that non-verbal signals such as eye contact, body language, and facial expressions strongly help convey meaning during human interactions, the words we choose also impact interpersonal communications. Therefore it’s important to help your hospitality and guest contact staff to choose their words carefully when interacting with guests, prospects, and even their “internal” customers from other departments.
Today’s hospitality associates have the most advanced technology at their fingertips for “processing” guests through the hotel systems. Also, driven by real photo postings and online guest reviews at TripAdvisor and elsewhere, hotel owners and operators have certainly put forth the best “physical product” when it comes to guest rooms, meeting space, and public areas.
Despite all these improvements, there’s still one area of opportunity at most hotels I stay at these days, and that is to train all guest contact associates to use the language of hospitality.
All too often I find myself walking into the lobby of a luxury hotel, towing my luggage being greeted by a raised eyebrow and nod followed by “Checking’ in?” Even where I’m properly welcomed by service providers with a warm smile and eye contact, often the words I hear being used present a less than professional and positive first impression.
If you are looking to take your team to even higher levels of guest service excellence, here are some examples of words and phrases to better-convey the spirit of hospitality:
Not That: “Checking In?” or “May I Help The Next Guest In Line?”
Say This: “Hello! Welcome to the (name) hotel. Do you have a reservation with us?”
Nothing is more de-personalizing to a hotel arrival experience than to walk into a hotel lobby towing your luggage and to be greeted with these phrases. If you are unsure whether or not the guest needs to register, say “Good afternoon. Welcome, how may I assist you today?” Replace “May I help the next guest?” by establishing eye contact with the next person in the queue and saying something such as “Welcome sir, you may step up so I can assist you…”
Not That: “We Have Like A Pool and Hot Tub On The First Floor.”
Say This: “Our Pool and Hot Tub Are On The First Floor.”
Avoid describing your hotel product with the phrase “like.” This word diminishes the description by implying uncertainty. Sound more confident by accurately describing what it is.
Not That: “No Problem”
Say This: “It was my pleasure.” Or “You are most welcome.”
Even at four and five star hotels, “no problem” seems to be the most frequent response I hear after genuinely thanking a hotel service provider. Although this has become part of the vernacular for some time now, when you think about it what this phrase actually says is “Normally sir, this is a problem, but for you we made an exception.” Although few if any guests will actually be offended by this harmless remark, your staff will sound so much more eloquent when they simply respond “You are most welcome” or “It was our pleasure.”
Not That: “Just one?”
Say This: “Welcome To (Restaurant Name.) Are You Ready To Be Seated?”
As a business traveler I often find myself walking up to a host or hostess stand, my newspaper or book neatly tucked away, and being greeted by “Just one?” Even when said in a friendly manner it still makes me want to frown and reply sadly, “Yes, just one. No one wants to have dinner with me tonight.” Instead avoid reminding single patrons they are dining alone and greet them by saying “Hello, are you ready to be seated?”
Not That: “I’ll have to check on that for you.”
Say This: “Let me check on that for you.”
Over the years I’ve heard associates from all departments saying this, often in a helpful tone and with the best of intentions. Yet it does make the guest feel like a bit of an interruption to our “more important” tasks of running our hotels. A better approach is to say “Let me check on that for you.”
Not That: “I Think It Is.” Or “It Should Be.”
Say This: “It Is.” Or “I Will Verify That Right Now…”
When guests hear service providers make statements such “I’m pretty sure…” it leaves doubt in their mind about receiving the accurate and sometimes vital information they need. Some service providers seem to use this as an automatic disclaimer, even when they are certain of what they are saying such as “The breakfast should open at 6:30am.” A better approach is to say with conviction “It is.” or if you don’t know for sure, assure them you’ll find out and let them know in a timely manner.
Not That: “I’m Only Just The…”
Say This: “Let Me Help You…” or “Let Me Find someone to Assist You.”
Whenever I hear a hotel staffer say “I’m only just…” it seems to diminish their status and again sounds like an excuse-making disclaimer. Yet at great hotels it doesn’t seem to matter who I voice my request to; they either take care of it directly, or convey it themselves to the appropriate person or department.
By addressing examples such as these at your next meeting or training even, you’ll help ensure that your hotel staff will professionally convey a message of pro-active, guest-focused hospitality during each and every guest interaction.

No comments:

Post a Comment