Nike Enlists Rizon Parein For Their New Neon Lights Inspired Campaign

on November 15, 2013

With neon light artwork in mind Rizon Parein shapes his most intricate neon works to date for Nike's #Sejamax campaign.

"The brand briefed me with a comp of previous neon art I had done and sent over some vector designs. We agreed to make a main neon visual and switch out certain parts for the three different ads," which feature professional footballer David Luiz, world-renowned surfer Pedro Scooby, and beach volleyball champions Maria Clara and Carol Salgado.

It took two non-stop weeks for the modeling – building and bending the tubes," the artist said. "As with real neon, it's tricky to put in corners … these things take time … and it was a close-up view of many tubes. I wanted it to be as believable as possible." – from Rizon Parein at Bernstein and Andriulli.

The signs are made in CGI including the illuminated version in the rooftop shot, modeled with Cinema 4D, and rendered in V-Ray.