Social Media

Ideally, social media outreach must embrace all departments of an organisation. The best social media outreach usually engages multiple departments within an organisation. In one of its reports, EyeforTravel was recommended this: one solution would be creating the "social media committee" that should be a team made up of –ideally- six people: one from the marketing department, one from sales, one from communication & PR department, one from digital marketing/e-commerce, one from operations and one from human resources. And very important: high level positions are a must.
http://www.hospitalitynet.org/news/4054850.html